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A balanced pH which allows the gentle deposit of a color, without lightening the hair, and reliable and uniform results, regardless of the uneven porosity of your hair.  The ability to darken color up to three levels in a single step.  A modular result and endless possibilities, depending on the pause time you choose (10 to 20 minutes), or whether you apply the coloring to dry or damp hair. You can even use heat (15 minutes) to intensify dark or red tones, or to camouflage your first gray hairs.  Possibility of using 00\/00 (lustrous crystal) to dilute all the shades in the range, or to “pastellize” the activating tones.     Coloring cream mixed with selected Shinefinity activator provides reliable coloring results, and a consistency that does not run. 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