This pomade offers extra-strong hold with a matte finish, perfect for dry, messy textures. Its water-based formula washes out easily without leaving residue or build-up. Ideal for fine to thick hair, and particularly suited to short and medium-length cuts, it adds volume, structure and definition. With a subtle sweet rum fragrance, it transforms every hairstyle into a unique sensory experience.

Remove one knuckle of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Extreme Hold Matte Pomade over any dry spots if necessary, and finish by placing hair into shape with fingers for a more textural style or comb for a cleaner, more classic look.