4,7
stars from 6000+ clients
4.7 stars from 6000+ clients
Defy Damage KBOND20
80% less breakage, 5X stronger hair*
*Against combing breakage on damaged hair during heat styling.
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New products & Deals
Buy 1, Get 1 FREE!
Valid on Joico Defy Damage products.
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New! AirWash - Dry shampoo is at 15% off
K18 extends your brushing lifetime!
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Aquage at 10% off
Styling, moisturizing...all in 100% recycled bottles.
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Care for your hair type
Your beauty routine specific to your hair category or its needs
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Enhance your color
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From white to light blond
Level 10+
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From blond to light brown
Level 9 to 6
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From brunette to black
Level 5 to 1
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For a perfect colour every time!
Here are our tips to help you thwart Mother Nature's plans!
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Do It Yourself!
Transform your bleached hair with pink-lilac hues in 6 easy steps.
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