4,7

stars from 6000+ clients

4.7 stars from 6000+ clients

New products & Deals

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New! AirWash - Dry shampoo is at 15% off

K18 extends your brushing lifetime!

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Aquage at 10% off

Styling, moisturizing...all in 100% recycled bottles.

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Best sellers

Top seller
4.9
Rated 4.9 out of 5 stars
130
Abril et Nature
Heat Protector
23.95$
Top seller
4.9
Rated 4.9 out of 5 stars
53
Wella Professionals
Invigo Brilliance Fine/Normal Hair Shampoo
5 variants
6.95$
Top seller
4.8
Rated 4.8 out of 5 stars
45
Sebastian Professional
Shaper Hairspray
2 variants
6.95$
Top seller
5.0
Rated 5.0 out of 5 stars
36
Redken
All Soft Shampoo
2 variants
24.50$
Top seller
4.8
Rated 4.8 out of 5 stars
13
Brand With A Heart
Hydrashine Shampoo
2 variants
22.50$

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