4,7

stars from 6000+ clients

4.7 stars from 6000+ clients

New products & Deals

Defy Damage Kbond20 250 ml given for the price of 150 ml

Hair 5X stronger* from first use. *Tested on hair damaged by the use of hot tools.

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Buy 1 = Get 1 FREE!

Offer valid on the Defy Damage repair range by Joico.

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All the essentials for BIGGER hair!

Choose your allies for long-lasting volume and texture!

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Best sellers

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4.9
Rated 4.9 out of 5 stars
131
Abril et Nature
Heat Protector
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Rated 4.9 out of 5 stars
54
Wella Professionals
Invigo Brilliance Fine/Normal Hair Shampoo
5 variants
6.95$
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4.8
Rated 4.8 out of 5 stars
46
Sebastian Professional
Shaper Hairspray
2 variants
6.95$
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5.0
Rated 5.0 out of 5 stars
36
Redken
All Soft Shampoo
2 variants
24.50$
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Rated 4.9 out of 5 stars
14
Brand With A Heart
Hydrashine Shampoo
2 variants
22.50$

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On sale with purchase of $15 or more

Enhance your color

  • From white to light blond

    Level 10+

  • From blond to light brown

    Level 9 to 6

  • From brunette to black

    Level 5 to 1

  • Vibrant colour

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  • For a perfect colour every time!

    Here are our tips to help you thwart Mother Nature's plans!

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  • Do It Yourself!

    Transform your bleached hair with pink-lilac hues in 6 easy steps.

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