4,7

stars from 6000+ clients

4.7 stars from 6000+ clients

New arrivals & Promotions

NEW! The Curl Like Us collection by Joico.

For frizz-free curls with maximum definition!

Discover more

All new! Discover SLEEK and BOOST for trendy looks!

Your go-to for sleek buns and voluminous brushstrokes!

SHOP NOW

No dandruff this winter!

Discover our selection of specialized products now.

SHOP NOW

Best Sellers

Top seller
4.9
Rated 4.9 out of 5 stars
122
Abril et Nature
Heat Protector
23.95$
Top seller
4.9
Rated 4.9 out of 5 stars
48
Wella Professionals
Invigo Brilliance Fine/Normal Hair Shampoo
4 variants
6.95$
Top seller
4.9
Rated 4.9 out of 5 stars
43
Sebastian Professional
Shaper Hairspray medium hold
2 variants
6.95$
Top seller
5.0
Rated 5.0 out of 5 stars
35
Redken
All Soft Shampoo
2 variants
22.95$
Top seller
4.9
Rated 4.9 out of 5 stars
12
Brand With A Heart
Hydrashine Shampoo
2 variants
22.50$
View all

Take care of the nature of your hair

Your beauty routine specific to your hair type or its needs

Shop all hair products

Curly

Smooth

Volume

Hydration

Hair Color

Special care

Shop By Category

  • Shampoo & Conditioner

    Shop

  • Masks & Treatments

    Shop

  • Hair Tools

    Shop

  • Hair Color

    Shop

Promo of the month - discounted items when you spend more then 15$

Enhance your hair colr

  • From light blonde to silver

    Level 9 and +

  • From blonde to brown

    Level 6 to 8

  • From black to brown

    Level 1 to 5

  • Vibrant color and pastel

    All levels

  • For impeccable hair color, all the time!

    Here are our tips to help you thwart Mother Nature's plans!

    See more

  • Do it, you can!

    Color bleached hair pink-lilac, in 6 simple steps.

    See more

Most loved brands

View
View
View
View
View
View
View
View
View
View
View
View
View
View
See all brands