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Wella Professionals

Shinefinity Zero Lift Glaze Demi-Permanent Color No. 07/12 Medium Blonde Ash Matte

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Why Shinefinity?A maintenance-free demi-permanent coloring, which respects the natural character of the hair, and lasts up to 6 weeks. A balanced ph which allows the gentle deposit of a color, without lightening the hair, and reliable and uniform results, regardless of the uneven porosity of your hair. The ability to darken the color up to three levels in a single step. A modular result and endless possibilities, depending on the pause time you choose (10 to 20 minutes), or if you apply the coloring to dry or damp hair. You can even use heat (15 minutes) to intensify dark or red tones, or to camouflage your first white hairs. Possibility of using 00/00 ( lustrous crystal) to dilute all the shades in the range, or to “pastellize” the activator tones.The coloring cream mixed with the selected Shinefinity activator provides reliable coloring results , and a consistency that does not run.
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Why Shinefinity?A maintenance-free demi-permanent coloring, which respects the natural character of the hair, and lasts up to 6 weeks. A balanced ph which allows the gentle deposit of a color, without lightening the hair, and reliable and uniform results, regardless of the uneven porosity of your hair. The ability to darken the color up to three levels in a single step. A modular result and endless possibilities, depending on the pause time you choose (10 to 20 minutes), or if you apply the coloring to dry or damp hair. You can even use heat (15 minutes) to intensify dark or red tones, or to camouflage your first white hairs. Possibility of using 00/00 ( lustrous crystal) to dilute all the shades in the range, or to “pastellize” the activator tones.The coloring cream mixed with the selected Shinefinity activator provides reliable coloring results , and a consistency that does not run.

Mix 1 ounce of color to 2 ounces of peroxide (1:2 ratio) and leave on for 20 minutes. Rinse thoroughly and shampoo followed by conditioner.

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