The Platinum Royal Shampoo is designed to deeply hydrate the hair while effectively neutralizing unwanted yellow and golden tones. Its violet formula works directly on warm reflections to restore cooler, ashier and brighter shades, all while respecting the hair fiber. Sulfate-free, it gently cleanses without drying the hair or irritating the scalp. Perfect for white, blonde, highlighted or even darker hair, this shampoo is suitable for regular use. Beyond toning, it delivers lasting hydration that enhances softness, flexibility and shine. Hair looks healthier, more even in tone and visibly revitalized from the very first washes.
Apply evenly to wet hair. Massage gently to work into a lather. Let sit for a couple of minutes, then rinse with water. Repeat if necessary.
Frequently asked questions
Electrical appliances may be returned within 7 days if unused. Beauty products (cosmetics, hair color, treatments, accessories) are final sale.
Your order is prepared within 1 to 3 business days. A tracking email will be sent to you once it has shipped.
Our team is here to guide you. Contact our customer service team by phone at 1-833-570-5676 or by email at info@groupeeleganza.ca, or visit us in-store for personalized advice.



















