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Pureology

Strength Cure Blonde Purple Shampoo

Market price: 50$
Strength Cure Blonde Shampoo is a deep purple, ZeroSulfate formula that gently cleanses while toning and neutralizing brassiness in blonde and lightened hair, delivering softer, stronger strands with a lusciously lightweight feel. Powered by a 100% vegan formula and the patented Antifade Complex, it helps repair damage, enhances softness, and prevents future breakage, keeping every shade—from platinum to golden—beautifully bright, cool, and California-toned.
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Strength Cure Blonde Shampoo is a deep purple, ZeroSulfate formula that gently cleanses while toning and neutralizing brassiness in blonde and lightened hair, delivering softer, stronger strands with a lusciously lightweight feel. Powered by a 100% vegan formula and the patented Antifade Complex, it helps repair damage, enhances softness, and prevents future breakage, keeping every shade—from platinum to golden—beautifully bright, cool, and California-toned.

Apply a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work it down to the ends. Rinse. For extra cleansing, repeat.

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