Finally, a hair gel that delivers full-bodied, touchable hold and incredible style! Non-greasy and flake-free, RUSK® Jel Fx™ Firm Hold Styling Gel brushes through easily and creates beautiful, bouncy hair. Jel Fx is formulated with hydrolyzed silk and naturally derived ingredients for molding and smoothing.WHAT IS IT? A forming gel with medium to firm hold.WHO IS IT FOR? All hair types, but it is particularly good for male clients.WHAT DOES IT DO? It holds and controls. Can be used for slicking, molding, or blow-drying without fear of flaking.HOW DO YOU USE IT? Use a small amount, work into damp hair, and style as usual.