This styling cream unlike any other provides flexible body and pliable style support as it creates incredible texture. RUSK® Wired™ Flexible Styling Cream lifts, shines and creates soft, gravity-defying body on dry hair; on wet hair, it eliminates frizziness and maintains moisture while blow-drying.WHAT IS IT? A styling cream unlike any other.WHO IS IT FOR? Anyone desiring modern movement and texture.WHAT DOES IT DO? Provides pliable style support and flexible body.HOW DO YOU USE IT? Apply on its own to wet or dry hair for modern movement and textured look. Apply to dry hair for added separation and support.