Discover a dazzling spectrum of bold, brilliant colors with Color Intensity. Intensely concentrated pigments are designed to help you create exceptional results that last up to 20 shampoos and more. Color Intensity's intermixable formula can be applied straight from the tube or mixed as desired for endless creative possibilities. Added benefit: NO DEVELOPER NECESSARY!

Step 1: Apply to clean, dry hair, 1/4 inch from scalp. Step 2: Leave on for 20 minutes. Step 3: Rinse thoroughly for several minutes, taking care to rinse each color separately. *Designed for use ONLY on hair that has been pre-lightened to level 10 or the palest yellow stage.