Watch what happens when this brightening shampoo meets gray, white or blonde hair! It adds life and shine and reduces yellow or brassy tones. Its vibrant lavender and chamomile base awakens the senses and instantly turns up the clarity and shine. RUSK® Sensories™ Bright™ Chamomile and Lavender Brightening Shampoo – a bright idea.WHAT IS IT? A color-enhancing, safe, gentle cleansing shampoo that improves the color and tone of lifeless, dull silver, gray or white hair. Adds shine and negates yellow or brassy tones on highlighted or blonde-tinted hair.WHO IS IT FOR? Anyone who wants to brighten or revitalize white, gray or blonde hair, both natural and/or highlighted, while negating yellow or brassy tones and releasing an astonishing shine.WHAT DOES IT DO? On gray hair it brightens dull gray tones and adds shine. On blonde hair it negates unwanted brassy tones. Adds protection to all hair types with UVB absorbers.HOW DO YOU USE IT? Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds or longer according to degree of brightening desired, and rinse. Repeat if desired. Follow with Bright Chamomile and Lavender Brightening Conditioner.

Apply to wet hair. Massage gently until foam is obtained. Rinse.