Discover the icy platinum shade of Shinefinity. A color of incomparable shine, uniform and translucent, with the greatest respect for your hair: this is what Shinefinity from Wella offers you. This type of coloring is ideal for glossing your hair after lightening, reducing unwanted tones, or even to harmonize the moderate irregularity of hair that has already been colored. Does not contain ammonia, silicone or alcohol. Why Shinefinity? A maintenance-free demi-permanent coloring, which respects the natural character of the hair, and lasts up to 6 weeks. A balanced pH which allows the gentle deposit of a color, without lightening the hair, and reliable and uniform results, regardless of the uneven porosity of your hair. The ability to darken color up to three levels in a single step. A modular result and endless possibilities, depending on the pause time you choose (10 to 20 minutes), or whether you apply the coloring to dry or damp hair. You can even use heat (15 minutes) to intensify dark or red tones, or to camouflage your first gray hairs. Possibility of using 00/00 (lustrous crystal) to dilute all the shades in the range, or to “pastellize” the activating tones. Coloring cream mixed with selected Shinefinity activator provides reliable coloring results, and a consistency that does not run.

Mix 1 ounce of color to 2 ounces of peroxide (1:2 ratio) and leave on for 20 minutes. Rinse thoroughly and shampoo followed by conditioner.